You already know there’s a lot of competition in the art world. There are thousands of artists trying to sell their work online, and you’re often competing for the same buyers.
How do you stand out in such a crowded market?
The key to standing out is the story that you tell about yourself as an artist, and about your work.
The stories you tell help you make an authentic connection with your online audience, and they help collectors imagine what your art is about.
Great storytelling helps you shift the conversation you have with potential buyers, too. Stories help you move away from saying “I’m an artist, please buy my work!” to:
“I’m an artist, here’s what I’m about, here’s what my creative process looks like, and here’s why you should care about this piece of art.”
Sound daunting? It doesn’t have to be. And the good news is that once you start thinking like a storyteller, you will never be at a loss for what to write on your blog or in your marketing emails, and you’ll have plenty of things to put in your updates on social media sites like Facebook, Instagram, Twitter, or Pinterest.