The artists who are succeeding today are succeeding from revenue that is coming from running their own art gallery business, online. They don’t rely only on other galleries. They don’t rely on any other middle-men to sell their art. It is important to note that most of them still sell in galleries. They still sell at local art fairs. They still do anything that has worked and earned them money.
However, they also run their own gallery. And that is the key difference.
If you speak to a traditional-minded and a contemporary-minded artist, you will find that they have a completely different mindset. The traditional-mindset artist has always thought about their website as a passive tool. They never thought of it as having any relation to running an art gallery business. It’s only ever been a glorified business card or a portfolio with a main purpose of supporting their traditional way of selling art.
Today, when you ask a traditional-mindset artist about how they plan to grow their business, their response always includes a mix of traditional methods.
Things like “I just need to get more galleries”.
Or “I just need a publisher to represent me or break into the interior design market.”
The contemporary-mindset artist is now on a slightly modified path. They still do everything a traditional-minded artist has been doing, but they also run their own art gallery business, online. It’s a completely different mindset. And when you have a different mindset, you think about your business and your future differently.
It changes your priorities, which changes what you decide to work on today as the next most important task. Contemporary-minded artists have the mindset that their art gallery website as if it was a digital version of their very own real physical retail art gallery.